copy

All my work starts from the same ethos:
great copy cuts through the b.s. - and gets more eyeballs on your brand.

As the Content Director at Sesh (a new mental-health app based around the group support model) I worked with the team to craft the story around the why of choosing Sesh in an already overcrowded wellness-app space.

How’d we do it? By leaning into the uniqueness, vulnerability—and even fun—that can come from addressing your challenges in a confidential group setting.

I also create work for clients in fields ranging from lifestyle to tech, crafting content for everyone from PwC to Hebrew SeniorLife, and more.

Whether it’s SEO-driven blog posts you’re in search of, or headlines for a complete brand re-fresh, I bring a sense of curiosity and a commitment to getting it right to all of my projects.